What makes a good direct mail services company great? What should you look for in a professional mail house? How do you know if you are getting the BEST direct mail services?
Well, obviously, categorizing anything or any business as "the best" is relative, and depends (at least in part) on the opinions of the person making the list. But, after being in the direct mail business since 2004, here are a few of the traits and best practices that we believe make up the Best Direct Mail Services Companies...
They answer their phone, respond to email and text messages, and are available to answer your questions and guide you through the entire mailing process. If you leave a message for a mail house and don't hear back from them within a short period of time... move on to the next call on your list. Responsiveness can be a great measure of the overall client experience you can expect going forward, so don't ignore being ignored.
Offer Feedback and Suggestions.
The best mail services companies don't just take your money and run to the post office as fast as they can. Yes, you want a company that works efficiently and can meet or exceed your deadlines. But the mail houses that provide the best services are very customer focused. They want your mail piece to be successful and your experience with direct mail is important to them. The top mail companies give you feedback on your mailpieces and tell you if they think you are making a mistake. They will let you know if they think there is a better option for you that might save money or be more effective in reaching your target audience.
Answer All of Your Questions.
Direct mail marketing is unique. It is unlike any other form of marketing that you may have tried in the past, and it requires a very specific set of skills and knowledge to really do effectively. But that shouldn't stop you from adding direct mail to your marketing outreach efforts. A great direct mail house will answer all of the questions you have (and even some questions you didn't yet know you had) about the process and what to expect. Make sure the mail house that you work with has the years of experience necessary to answer all of your questions and set your mind at ease so you can focus on other important tasks. There are very specific postal regulations regarding standard bulk mail, pre-sort first class mail, political mail, non-profit mail and all of the other specialty mail services out there. Working with a reputable mail house will take the pressure off of you and make the whole process easy.
Build Strong Relationships With the Post Office
Building a solid relationship with the post office is just as important as any other business relationship. And all good relationships take time. Mail houses with a great reputation and a strong working relationship with their distribution post office know about upcoming postal changes that might affect your project. The top bulk mail companies will know how to most effectively address and deliver your particular mailpieces and they have an open channel of communication to the post office in case any surprises come up in the process.
Provide a Variety of Products and Services.
Unless you have your own personal, trustworthy crystal ball, you don't really know what products and services you might need in the future. So, all other things being equal, it's good to work with an experienced direct mail company that offers a variety of products and services beyond what you need right now. This way, you'll be ready to move forward with them in the future as your needs evolve and expand.
Save You Money!!!
Remember what we said in the first three best practices above? Well, they all come together in what is perhaps the BIGGEST practice that sets the Best Direct Mail Services Companies apart from their competition... the top mail houses will save you money! No, that is not a typo. Depending on the dimensions of your mailing, the number of pieces being mailed and your list, bulk postage rates can vary tremendously. The best mail houses will work with you to be sure you get the lowest possible postage rates for your particular project.
We hope that these best practices will help you narrow down your list of direct mail companies. We follow these practices every day and would love the opportunity to earn your business. We are available by phone at 713.569.1369 or email! We look forward to speaking with you soon!